Should you be considering adding video to your WordPress website design?
Video is fast becoming the most popular way to consume information online. The latest Google statistics show that more than 1 billion minutes of footage are viewed on YouTube every month, and over 90% of all data online is predicted to be available on video by 2012. So if you need your website to perform, whether that’s through generating more traffic or converting leads into sales, then video promotion is your next step. Fresh, fun and interactive, it’ll encourage visitors to return, engage and spend.
If video isn’t yet part of your marketing strategy, here are 3 reasons why it should be:
1) Capture your audience
Consider your own web browsing behaviour. Given the choice of reading a long page of text or simply clicking ‘play’ to watch a short video, which would you choose? Video can relay much more information in a short space of time, plus it gives a brand scope to create a personal relationship with customers.
Of course it’s not a live web feed, but the experience is much more interactive and engaging than plain text. People are less likely to skim over content, and statistics show they’re much more likely to respond to your advert or ideas, and then share the video with others. If a picture speaks a thousand words, a video is far more valuable.
2) Get a head start
You can spend thousands on pay per click and directory listings to make sure your company’s website appears in the search engine’s natural listings. How much and how long it takes you to secure a good position will in large part depend on how much competition there is for your relevant keywords, but how much competition is there for video? YouTube will do wonders for your search engine ranking, plus it’s not just a numbers game – scoring loads of hits is great only if visitors are responding to your site.
Take a look at your competitors’ sites – if they’re not using video yet, then you have a rare opportunity to achieve an online advantage by standing out from the crowd while at the same time boosting your SEO.
3) The young ones
Last year 25% of young people aged 11-14 purchased clothes online, 23% bought video games, 21% DVDs, 20% CDs and 18% music downloads. Video is the format of choice for the majority of young surfers, and multimedia has become an integral part of daily life for us all with the advent of services such as iPlayer and 4OD. Website design is evolving to suit demand, and video will soon become a core ingredient of every site. Video is here to stay and the sooner you take advantage of it, the more effective your website will be.