You have just a few seconds to make a big impact on visitors to your website before they get bored and move on to the next one. Uninspiring, text based websites don’t appeal to the majority of the population; an image speaks a thousand words, so use image power to attract more customers to your website via social media platforms, and keep them on it.
The secret behind the power of images is the amount of information that can be conveyed in a single image – information that could take paragraphs of text to explain. What’s more, according to recent research, viewers online retain just 10% of text-based information, compared to 65% where images are used. With this in mind it’s definitely worth considering using visual-based content to market your business.
That said, you must choose images wisely; they should be good, strong images that viewers can identify with – they’ll be more likely to remember them and share them on social media. Professionally designed graphics also produce good results; social media platforms such as Instagram, Pinterest and Tumblr are designed to use images to get a message across – in fact, studies have shown that for 80% of consumers, eye-catching visual graphics and images lead to more shares, likes and conversations than text based or simple image posts. Ultimately this means that your business could gain a bigger audience, and what’s more, it’ll cost you a whole lot less than traditional marketing and advertising methods. In addition, posts made online can be shared over and over again, which will build your audience and your brand at the same time.
Did you know that adverts and marketing content that uses an eye-catching image is 94% more likely to be viewed? Images and graphics are a fast way of communicating, are ideal for catching a reader’s eye, and can produce better results than using a catchy headline! However, make sure you choose relevant images for each medium; graphics work great on Instagram as the platform has a younger following, but images (especially images of people) will generally have better results on Facebook, which has a higher-age bracket audience. In this instance, text along with images works best.
Consider employing the services of a graphic designer to boost your business, especially to reach a younger audience. Video is also a great way to get your audience engaged, but the same rule applies; the key is to get noticed within the first few seconds, so keep information punchy, fast, and to the point.