How to market your business without breaking the bank

How to market your business without breaking the bank

Let’s face it; marketing your business online can quickly become a drain on your finances – paying out for advertising and SEO to gain more business can prove costly on a day-to-day basis. However, while this is type of marketing is proven to be very successful, there are ways in which you can gain exposure for your business for a very small amount of money, if not for free. Find out how to market your business without breaking the bank, with our top four tips.

Tip one: Create a blog

A blog is a great way to share useful information, tips and insights about things related to your business and will keep potential customers on your website longer, which could result in a sale. It’s easy and free to do, and as you will already be knowledgeable about your subject, it shouldn’t take long to write. In addition, you’ll gain credibility in marketing your business as friendly and informative.

Tip two: Ask your customers for reviews

Let your customers market your business for you, by asking customers that have had a positive consumer experience to leave reviews. What your customers have to say about you could make or break your business – people that have left positive feedback are more likely to tell their friends and family about your business. For example, before choosing a hotel to stay in, most people will check reviews before deciding which hotel to book – often going by reviews alone. This is why it’s so important to have good, positive feedback. So, ask your regular customers to leave a review on your website or on social media platforms and you’ll gain more customers through good reviews.

Tip 3: Network your business

LinkedIn is probably one of the best platforms devoted to networking, and everyone has access to it. Make sure that you add everyone that you come across, customers and business associates alike, to enable you to build up and promote your brand. It’s even possible to make a group page for your business, or to join a local business group, to boost your business. However, LinkedIn isn’t the only way to network – try joining local business associations or groups, and take advantage of any opportunity that brings you in contact with new people.

Tip 4: Partner up with other businesses

Building a partnership with other businesses can really help to boost your own business. For example, if you sell cars and partner up with a car service centre down the road, you could direct customers to the service centre for maintenance, and in return, the service centre could direct customers to you for selling or upgrading their current vehicle. This type of partnership works really well for local businesses and creates a sense of unity and team spirit in the community, and will certainly help to build your reputation. What’s more, it won’t cost you a penny.

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