Although having a website is an essential part of any business, it’s not good enough just having any old website; your website needs to be working for you and bringing in more customers. Read on for our top five tips on improving your small business website.
Invest in SEO
SEO, or search engine optimisation, is an essential part of getting your website noticed on a search engine such as Google. Without it, your website could rank too far down on the search list for anyone to actually find it, no matter how awesome your products, services, or website is.
Find an expert in search engine optimisation that you trust to optimise your website. As a guide, if it was easy to find their website and are impressed with their past work, they could soon do wonders for your business’ visibility online.
Give your website a makeover
You have just a few seconds to impress anyone that visits your website – so make those seconds count with a well designed and engaging website. Your website needs to be easy to navigate and interesting, both visually and with well-written content, to keep a visitor engaged long enough to view your products and services. The old saying ‘buy cheap pay twice’ also applies to web design – a cheaply made website may end up costing you dearly with fewer visitors, and therefore fewer customers.
Keep visitors engaged
The addition of videos, audio, sliders and galleries will make your website interesting for visitors. If you don’t already, include social network feeds and links to get more ‘likes’ and ‘follows’, and try introducing polls to see what your customers really think – this will also give you valuable information on what your customers like, and don’t like. Don’t forget to regularly update your blog, as this is a great way to get visitors coming back week after week.
Optimise the home page
Make sure visitors click on your website by effective use of images and video to make it stand out from the crowd.
Make your website friendly and approachable
Visitors are likely to spend more time on your website if they feel there is a human connection. All too often websites appear stark and unfriendly, so write the copy for your website as if you were speaking directly to your customers. In addition, let your visitors know who you are, where you are, how you started your business, and also include snippets about your hobbies and aspirations.
By following our top tips on improving your business’ website, you could look forward to attracting more visitors and selling more of your products and services, which will all help to grow your small business into a profitable one.