A live chat feature is one of the strongest tools on your website that could really work for your business, resulting in increased sales and providing excellent customer service to boot. High street shops would never expect to sell an item without a sales assistant, so why should an online retailer?
50% of customers will browse the Internet in the evenings after they have finished work for the day. Imagine that a potential customer (browsing out of hours) came across your website, was interested in the products or services that you offer, but was unable to find an answer to a specific question they had. Do you think they’ll be bothered send you an email, or wait until the following day to call you? Probably not. It’s more likely that you’ll loose this customer as they will continue their search on another company’s website. However, if you had a live chat feature on your website, the user would be able to get an answer to their question instantly, which could lead to a sale. Having a live chat available 24 hours a day on your website could mean that you will get more business through the people that you wouldn’t normally be able to reach out of business hours.
You may be thinking that you really don’t have the time to run a live chat feature, and cope with the day-to-day running of your business as well. Don’t despair; there are companies, such as Yomdel, who can manage live chat features for your business 24 hours a day. All you need to do is to provide them with answers to any queries you think your customers might have and they will base the answers on the information you have provided.
Including a live chat feature on your website will give your business unique benefits over your competitors. What’s more, it could result in increased average orders, more online conversations, and most importantly, will make your customers very happy.