Every business should include a blog on their website – it’s an effective form of inbound marketing that will maximise your company’s exposure and drive potential customers your way. If you don’t have a blog on your website because you’re unsure how to, read on for our top five tips on business blogging.
Tip One: Include well-written, helpful content
“What’s in it for me?” – This is the first thing readers are going to ask themselves when they read your blog. Make sure your content is interesting and provides useful information – nobody is going to waste their time reading about something that’s boring. Even boring subjects can be written to keep the reader engaged, especially if the information is valuable to the reader.
In the same respect, your readers will not be interested in reading about you, they want to know about your industry, so give them what they want! This will give you a unique opportunity to build valued relationships with potential clients; so don’t scare them away with sloppy writing, bad spelling, and grammatical mistakes. Make sure they know you are the expert… and they’ll come back for more.
Tip Two: Include links
Links play a crucial role in every successful business blog. Internal links will direct potential customers to other parts of your website (where you’ve posted interesting content and useful information!). This will keep your reader lingering on your website for longer which could mean great news for your business.
Outbound links go to another website or blog and could provide helpful information for your potential clients, as well as improve your page ranking. In addition, linking to original sources will give your business credibility and give your reader access to relevant, trustworthy information.
To keep a reader on your website after clicking on an outbound link, simply set the browser to open up a new window when the link is clicked.
Tip Three: Use creative design to keep them interested
Blog design should be easy to read, yet visually engaging. Blocks of text (even if it is well written) can soon become tiresome to read.
- Bullet points to break up the text
- Include plenty of white space to make it easy to read
- Add images or infographics to keep the content interesting
- Keep it simple – don’t be tempted to use too many different fonts and texts
Tip Four: Add ‘share’ icons for the best exposure
Social media is the way to go when it comes to encouraging people to read your blog. The vastness of the Internet means that it’s highly unlikely that someone will simply stumble upon your blog, so it’s very important to make sure potential readers, and therefore potential customers know it exists.
As well as actively promoting your blog via social media platforms such as Twitter and Facebook, you can also add ‘share’ icons to your blog. ‘Share’ icons are often free to use, so add them near your content to make it easy for readers to share – a popular place is on the left hand side of your blog. Don’t be tempted to add too many icons or it could make your blog look tacky and cluttered – not the way to encourage visitors to your website.
Tip Five: The all-important ‘Call to action’
Make sure you include a call to action in your blog; now that you have your potential client engaged, you really want to keep them coming back on a regular basis, so don’t let them leave without signing up for your newsletter or downloading a free information pack. Make sure the call to action is obvious too; your readers will not bother to search your website looking for your newsletter sign up. An effective place for a sign up box is on the sidebar or at the end of your post.
Get your business blog working for you by driving traffic (including potential customers) to your website, and use the power of social media to promote all your hard work and to get your blog noticed.