It’s easy to see how Internet usage on mobile devices has overtaken desktop – just take a look around and you’ll see people, young and old, relying on their smartphones or tablets on a daily basis. Whether it’s to keep updated with business matters, emails, appointments, booking train tickets or simply to read the latest news headlines, the freedom of mobile Internet usage has allowed users to accomplish so much more, every single day of the week.
According to recent figures published by comScore Media Metrix Multi-Platform and Mobile Metrix, the use of smartphones is up by a whopping 394%, and tablet usage up an incredible 1,721%. These two media platforms now combine to account for 60% of digital media time spent. So why the huge increases in mobile usage? Well, according to the figures, more than 75% of US citizens who use the Internet are now accessing digital content on their mobile devices – an increase of 7% from just one year ago.
The study also reveals that people in their early thirties are the category driving up mobile-only Internet usage, and of all the users in this category, 21% are no longer using the humble desktop to go online at all! Interestingly, the figures show that the fastest growing group of mobile users are the over 55’s, an increase of 14% from last year’s figures.
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