The frequently asked questions page (or FAQ page) is one of the most important pages to have on your website. Why? Because most web users want to know answers to their questions instantly; they don’t want to wait a day or two for an email response or have to pick up the phone to find out the answer to their question – in fact, most won’t even bother. Can you afford to miss out on potential clients?
How to sell products/services through an FAQ page
A carefully constructed FAQ page filled with relevant info is not only good for your customers, it’s also great for your business. Sell more products and services via your website, by providing questions and answers that will help your customers; for example if you own a service centre you could include the following question:
Question: How often should I service my car?
Answer: We recommend a major service every 2 years or every 20,000 miles. Servicing your car will prolong its life and efficiency, and any problems will be caught early on when they’re cheaper to repair.
Not only will this give useful information to your customers, they will remember your company when they need their car serviced.
An FAQ page will save your customers valuable time
Time is money, and if the addition of an FAQ page will save your customers time, it’s likely they’ll stay on your website and spend their money with you! An FAQ page will also save your business time as there will be fewer emails and phone calls to answer. Make sure you include an answer to every question that your customers are likely to ask, including information regarding payment, services, and anything else!
Your customers will get to know your business
Your website could be the first place that potential customers will hear about your company, so an FAQ page is the ideal place to let your customers know about your businesses’ terms and conditions. For example, customers will need to know if you are closed on bank holidays, or that you don’t make deliveries at the weekends.
FAQ page = no misunderstandings
An FAQ page should also make any queries crystal clear so there are no misconceptions; for example, regarding your pricing or services:
Question: Why is your auto major service more expensive than other garages?
Answer: Yes, our major service is more expensive, however, we will collect your car and return it to you at the end of the day, or we will provide a courtesy car. The price also includes a tyre, brake, and coolant check.
This will highlight the differences in the services your company provides, and also conveys the advantages of why potential customers should use your company over another business.
Drive traffic to your site via your FAQ page
Thousands of people ask Google and other search engines questions every day. Help to send traffic to your website by answering some of those questions. For example, a washing machine repair company may ask:
Question: How can I keep my machine clean inside?
The answer should include some DIY tips on which products to use, and could suggest that a yearly maintenance service will keep the machine in good, clean condition. Hopefully the customer will remember your company when it’s time for a machine service.
How should an FAQ page be set out?
Keep each section short – readers want answers to their questions quickly, so keep the information clear and concise. Keep the most important questions at the beginning of the page, and mix in questions about payment and time scales with the most important information.